This is the first seasoning that Dan created at the firehouse for brisket one night. "The Guys" wanted a flavorful brisket and not the normal boring stuff. It's the perfect blend of seasoning that compliments the natural flavor for anything beef, especially brisket, and will make the best knock-your-socks-off pork ribs, also! It's made up of some spices including paprika, sugar, salt, garlic and some natural spice extractives. After you try this rub, you'll clean your seasoning cabinet out because there isn't many more seasonings you'll need!